About usAbout us

About us

Every brand begins with a story. Ours began with a home.

From Hm-ble beginnings

From Hm-ble beginnings

Hmlet was born out of a simple belief: that people should be free to live more and do more. And when it comes to a place where you can always be your best self in… well, there’s nowhere like home.

From Hm-ble beginnings

From Hm-ble beginnings

Hmlet was born out of a simple belief: that people should be free to live more and do more. And when it comes to a place where you can always be your best self in… well, there’s nowhere like home.

People want an affordable,
hassle-free living experience in a
community where they belong, so
they're free to focus on what's
important in life!

Yoan Kamalski

CEO & Co-founder

What ceo says
What ceo says

People want an affordable,
hassle-free living experience in a
community where they belong, so
they're free to focus on what's
important in life!

Yoan Kamalski

CEO & Co-founder

Our mission

Our mission

Simply put, we’re here for change. We want to shake things up and move beyond the constraints of traditional living. We want to foster collaborative communities where everyone feels they truly belong in. And most of all, we want to change the way people live - by giving them the freedom and inspiration to lead more purposeful and meaningful lives.

Our missionAn Unordinary philosophy
Our mission

Our mission

Simply put, we’re here for change. We want to shake things up and move beyond the constraints of traditional living. We want to foster collaborative communities where everyone feels they truly belong in. And most of all, we want to change the way people live - by giving them the freedom and inspiration to lead more purposeful and meaningful lives.

Our missionAn Unordinary philosophy

An Unordinary philosophy

What exactly do we mean by unordinary? For some people, being unordinary means stepping away from the norm. For others, it’s about making a difference in the world. You define what unordinary means to you, and we’ll empower you with the home, lifestyle and environment to achieve it.

An Unordinary philosophy
An Unordinary philosophy

An Unordinary philosophy

What exactly do we mean by unordinary? For some people, being unordinary means stepping away from the norm. For others, it’s about making a difference in the world. You define what unordinary means to you, and we’ll empower you with the home, lifestyle and environment to achieve it.

Our core values

Be people first

We strive to provide an extraordinary experience to everyone in our community. We anticipate and prioritise their needs to deliver great outcomes and build lasting relationships.

Be true

We encourage being open and transparent. We share our thoughts, ideas and opinions and welcome hard conversations. By being genuine, we build trust and stronger connections.

Be unstoppable

Through constant curiosity and innovation, we redefine what is possible and keep pushing ourselves to never settle.

Be a home for all

Our diversity unites us and makes us stronger. We invite and embrace all cultures, identities and backgrounds. We flourish when we encourage different perspectives and ideas.

The journey so far

Since Hmlet was first conceptualised in 2016, we’ve evolved from a single home to thousands of doors in multiple countries. It’s been quite a ride, but for us - the journey never ends.

 

2016

2016

Started with
strata units

2018

2018

Expansion into
Hong Kong

2019

2019

Expansion into
Sydney

2019

2019

Opened second
property in Tokyo

 

Investments

Investments

Seed Financing US$1.5 million Wop Hup, leading developer and construction firm in SG.

Investments

Seed Financing US$1.5 million Wop Hup, leading developer and construction firm in SG.

Investments

Series A Funding US$6.5 million. Sequoia Capital.

Investments

Series A Funding US$6.5 million. Sequoia Capital.

Investments

Series B Funding US$40 million. Burda Principal Investments, Sequoia Capital, Mitsubishi Estate Co, Reinventure Group & Angel Investors. Expansion

Investments

Series B Funding US$40 million. Burda Principal Investments, Sequoia Capital, Mitsubishi Estate Co, Reinventure Group & Angel Investors. Expansion

100+

1500+

90%

Locations
Properties
Occupancy Rate

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