About us
Every brand begins with a story. Ours began with a home.
From Hm-ble beginnings
Hmlet was born out of a simple belief: that people should be free to live more and do more. And when it comes to a place where you can always be your best self in… well, there’s nowhere like home.
From Hm-ble beginnings
Hmlet was born out of a simple belief: that people should be free to live more and do more. And when it comes to a place where you can always be your best self in… well, there’s nowhere like home.
Our mission
Simply put, we’re here for change. We want to shake things up and move beyond the constraints of traditional living. We want to foster collaborative communities where everyone feels they truly belong in. And most of all, we want to change the way people live - by giving them the freedom and inspiration to lead more purposeful and meaningful lives.
Our mission
Simply put, we’re here for change. We want to shake things up and move beyond the constraints of traditional living. We want to foster collaborative communities where everyone feels they truly belong in. And most of all, we want to change the way people live - by giving them the freedom and inspiration to lead more purposeful and meaningful lives.
An Unordinary philosophy
What exactly do we mean by unordinary? For some people, being unordinary means stepping away from the norm. For others, it’s about making a difference in the world. You define what unordinary means to you, and we’ll empower you with the home, lifestyle and environment to achieve it.
An Unordinary philosophy
What exactly do we mean by unordinary? For some people, being unordinary means stepping away from the norm. For others, it’s about making a difference in the world. You define what unordinary means to you, and we’ll empower you with the home, lifestyle and environment to achieve it.
Our core values
We strive to provide an extraordinary experience to everyone in our community. We anticipate and prioritise their needs to deliver great outcomes and build lasting relationships.
We encourage being open and transparent. We share our thoughts, ideas and opinions and welcome hard conversations. By being genuine, we build trust and stronger connections.
Through constant curiosity and innovation, we redefine what is possible and keep pushing ourselves to never settle.
Our diversity unites us and makes us stronger. We invite and embrace all cultures, identities and backgrounds. We flourish when we encourage different perspectives and ideas.
The journey so far
Since Hmlet was first conceptualised in 2016, we’ve evolved from a single home to thousands of doors in multiple countries. It’s been quite a ride, but for us - the journey never ends.
2016
Started with
strata units
2018
Expansion into
Hong Kong
2019
Expansion into
Sydney
2019
Opened second
property in Tokyo
Investments
Seed Financing US$1.5 million Wop Hup, leading developer and construction firm in SG.
Seed Financing US$1.5 million Wop Hup, leading developer and construction firm in SG.
Series A Funding US$6.5 million. Sequoia Capital.
Series A Funding US$6.5 million. Sequoia Capital.
Series B Funding US$40 million. Burda Principal Investments, Sequoia Capital, Mitsubishi Estate Co, Reinventure Group & Angel Investors. Expansion
Series B Funding US$40 million. Burda Principal Investments, Sequoia Capital, Mitsubishi Estate Co, Reinventure Group & Angel Investors. Expansion
